Summary - Quirke: Communicating for Change (Managing Corporate Communicastion)

Quirke: Communicating for Change - the pace of organisational change is accelerating. - organisations' cultures can provide a competitive edge. (invisible issues, values) - poor communication is the main barrier to achieving change. - managers are often under the wrong assumption that they must 'drive' change and make it happen. - people like to be in control of their environment and any change is a threat of that ability. - the less power you have …

…Tab/>Dialogue 5.Commitment ·<Tab/>Senior management ·<Tab/>Willingness to listen and talk less ·<Tab/>Team problem solving ·<Tab/>High level of interaction ·<Tab/>Informal format àwhen moving up on the escalator, more face-to-face communication needed.