Summary of careers in the marketing and advertising field i had to do for a freshman success class.

Market research analysts design sales strategies based on the buyer preferences, market and competition. They analyze survey data to see how customers in different industries, locations and size differ in their needs and how much they are willing to spend for new products. They also estimate sales volume and revenue forecasts. It is important to have skills in organization, computer literacy, marketing and selling, public speaking and money management. It is best have at least …

…would be most effective in selling a product, company, or a service. They are also responsible for deciding the types of promotions and selling techniques that would be the most effective. To become a marketing manager you must have a BA in communications, marketing, public relations, advertising, journalism or liberal arts. Prospective marketing managers should at least minor in business, psychology, or sociology. Marketing managers should be creative, motivated, ambitious, and have good writing skills.