Tailoring Rice To Suit Consumers

Tailoring Rice To Suit Consumers Sushi rice is sticky rice by American notions of quality texture. But stickiness is what holds the raw fish and seaweed together in that Japanese specialty. More than half of American-grown rice is exported, so it's important to understand cultural differences when it comes to developing this widely used grain. [See "Disease-Resistant Rice Varieties" for the latest U.S. varieties.] Scientists with the Agricultural Research Service are using cutting-edge technology …

…the Indian perspective on the subject as they believe a high priced basmati rice in EU will help push bigger volumes of American long grain rice. As a very significant part of global rice production and consumption is in the Asian region, the US is strategically targeting markets away from Asia and closer home like Mexico. Annual rice imports into Mexico have risen from around 4,00,000 tonne in 2001 to 5,50,000 tonne in 2003 following US efforts. For 2004, imports