The Effect of Alcohol Advertising on Children

In this essay I analyze the effects of alcohol presence in the media. For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products. Alcoholism has always been a detriment to our society, especially in the hands of our youth. Many factors cause children to participate in the consumption of alcohol - alcoholic parents, …

…to end the 52% drinking rate in grade 12 classes across North America (Hacker). If the media does not influence the youth of our society to drink alcohol, then the question is -- what does? We know that peer pressure and parental influence can be partial factors, but as the evidence clearly supports, children are most affected by alcohol in the media, and will continue to be unless regulation and censorship is put forth by our governments.