The Indesit Company - Launch of AV Range.

Marketing Communications Report. Table of Contents Main Sections 1 Introduction....................................................................................3 2 Executive Summary.........................................................................4 3 Analysis of Marketing Situtaion......................................................................5 3.1 Market Analysis..........................................................5 3.1.1 SWOT Analysis ..............................................6 3.1.2 PEST Analysis ...............................................6 3.2 Targeting and Segmentation.........................................7 4 Marketing and Communications Objectives..........................................8 4.1 Marketing Objectives.... .......................................................8 4.2 Communications Objectives..................................................8 5 Strategy.......................................................................................................9 6 Tactics.................. ...................................................................................10 7 Action Plan...................................................................................................11 8 Conclusions, .....................................................................................12 List of Appendices APPENDICES 1: Poster..................................................................................13 APPENDICES 2: Celebrity Endorsement.......................................................14 1. Introduction The aim of this report is to design an Audio Visual (AV) range for a company who has had no previous experience within this market. The company we have …

…could face during the launch of our new AV range. We believe that our primary and secondary research has been extremely thorough, and we can tackle any problems that may occur at any stage. We hope you will enjoy this report and that it would have alerted you to the possibilities that could be available to you, should this range be launched. Bibliography: Mintel www.google.co.uk www.indesit.com www.indesit.co.uk