The Loofa

Claire Johnston was among the first feminist critics to offer a sustained critique of stereotypes from a semiotic point of view (1973/1991). She put forward how classical cinema constructs the ideological image of woman. Drawing on Roland Barthes' notion of 'myth', Johnston investigated the myth of 'Woman' in classical cinema. The sign 'woman' can be analyzed as a structure, a code or convention. It represents the ideological meaning that 'woman' has for men. In relation to …

…ristian Metz worked on this analogy in his essays on psychoanalysis and cinema, Mulvey argued that cinematic identifications were structured along the lines of sexual difference. Representation of 'the more perfect, more complete, more powerful ideal ego' (20) of the male hero stands in stark opposition to the distorted image of the passive and powerless female character. Hence the spectator is actively made to identify with the male rather than with the female character in film.