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The Market for Ice Cream in America Creamy Opportunities for a Chilly Market

Date Submitted: 09/09/2006 23:28:58
Length: 14 pages (3961 words)
Views: 114372

Executive Summary The ice cream market in the United States is continuously expanding and changing. The magnitude of ice cream marketers varies tremendously, ranging from the small family-owned ice cream parlors to the large manufacturers of ice cream that is sold in grocery stores. Despite the variance of distribution methods and business types, a primary reality of importance remains the same: ice cream is a popular treat among most Americans. Therefore, before entering the market, …

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…lt;Tab/>Intini, John (2004, June 7). Money's worth. Maclean's, 117(23), 62. 6.<Tab/>Larson, P. (2004). Latin American franchises explore U.S. markets. Franchising World, 36(3), 23-26. 7.<Tab/>Rea, Amy C. (2004). Screaming for ice cream. Prepared Foods, 173(4), 21. 8.<Tab/>U.S. Census Bureau (2004). U.S. interim projections by age, sex, race, and Hispanic origin. Retrieved July 26, 2004 from the World Wide Web: http://www.census.gov/ipc/www/usinterimproj

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