The Marketing Concept

Introduction The aim of this report is to outline the basic concept of marketing and the ways in which businesses have benefited from implementing the process. The report also hopes to target specific business functions and show ways of using the marketing concept to improve them. It will also identify ways in which marketing can help achieve various goals within the organisation. The Marketing Concept The Marketing Concept (alternatively known as a 'business philosophy' or …

…of competitors in the same market. Personnel It is vital to the smooth running of any organisation that the right people are employed for the right jobs e.g. marketing may have highlighted the need for customised orders to be introduced, which in turn would mean that staff are required to work more flexible hours. It is the responsibility of the personnel department to ensure that the company has adequate staff to meet these requirements.