The McFreeze Is Coming: McDonald's Case Study

Introduction This Case Study will cover the development of my new product at McDonald's: the McFreeze. Not only will it cover the development, but the marketing behind implementing the new product. Some of this marketing that will be covered will include: advertising, pricing, placing and promotion. Product My new product the McFreeze will be a knock off of the current Mr. Misty that Dairy Queen sales. The McFreeze will consist of small frozen ice pellets …

…efficient ice pellet maker and one that will take up the smallest amount of space. Training on this machine will be minimal since the product is simple to create. Promotion This new product will only be a summertime promotion, unless sales of the product exceed my revenue goal. I will market the McFreeze to all McDonald franchises in the United States as a test market, and then may expand overseas if the demand is there