The Pepsi Challenge, Deception or Perception?

Competition can be described as a rivalry between two or more businesses striving for the same customer or market. Rivalries in the business sector are no surprise to the American consumer. Chevrolet & Ford, Microsoft & Apple, and of course Coca-Cola and Pepsi are some of the major rivalries that have manifested themselves in our economy. This competition is similar to a pendulum, as one business gains market share, the other seeks ways …

…On Sale", yet for others it may be that they prefer one brand to the other. Whether it is taste, sight, can design or simply we like the commercials, we all have our own reasons, and surely we don't need market research to tell us that. References 379-387. The Pepsi Company. (1975). Ads & History - Highlights. Retrieved 03/30/06, from http://www.pepsiworld.com/help/faqs/faq.php?category=ads_and_history&page=highlights.