The Placebo Effect Commentary.

The placebo effect is the notion that one is cured or healed as a result of merely seeking the medical advice of a doctor, taking a sugar pill, or even using alternative medicine (Brown, 1998). There are several ways in which to measure the effectiveness of a placebo as well as evidence to support the hypothesis, although there is controversy in how to administer the placebo. In order to measure the placebo effect one must have …

…in turn will then allow the doctor to present alternative medicine use as an ample treatment as well as a placebo. In essence, the placebo effect has been proven useful for several different conditions. It is however, controversial in the medical field as far as treatment is concerned. Although it may not be for all patients, it is a suggestion that a physician can propose. Reference: Brown, W. A. (1998). The placebo effect. Science American, 90-95.