"The Truth About Tweens"

"The Truth about Tweens" is an article dealing with issues facing children in the eight to fourteen age group. The article focuses on tweens' spending power, their insecurities and daily lives. The insets, "How Parents Can Help" and "The Age of Obsession", address the role of parents in the world of tweens. The beginning of the article focuses on the buying power of tweens, or 8 to 14 year olds. Marketers often target these "highly impressionable consumers". …

…and dad. During these years, it is important for both parents and teachers to allow for guided independence. Especially girls in this age group need to feel that they are pretty and popular. Teachers can influence this in the classroom by making positive remarks about student's work. For the most part, this is still an age that children will not shy from educational encouragement. Ultimately, tweens need support, guidance and limits to becoming responsibile adults.