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"The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO". develop both an EFAS (External Factors Analysis Summary) Table and an IFAS (Internal Factors Analysis Summary Table).
External Factors *Larger manufacturing facility *Bear Grams *Retail stores *Distribution Methods *Disney /Patents, Trademarks, and licenses *Competitors (chocolates, flowers, and greeting cards) *Small Village Teddy Bear Common *Production and Service *Made in America Planning for the future of Vermont Teddy Bear Co. Inc it is important that we consider conditions/trends in the internal environment of the company that may impact the future success of the company. These factors (conditions/trends) involve financial resources, human
measures - including alternative measures of profitability. How do we look to shareholders? 2) Customer perspective - including customer satisfaction, customer retention, and new customer acquisition. How do customers see us? 3) Internal processes - critical internal processes. What must we excel at? 4) Learning and growth perspective - identifies the infrastructure needed to create a long-term growth and improvement. How can we continue to improve and create value? Wheelen, Hunger, (2002) Strategic Management and Business Policy. Prentice Hall, 2002.
