The hamburger wars

THE HAMBURGER WARS Name: Barbara Blokker Course: Integrated Communication Date: 2005-01-26 Problem Statement Is competitive advertising a good way to present your advertising of your product to the public? Diagnosis of the problem The problem is that the companies compete with each other through advertising and in the advertising they tend to criticize their competitors. Comparative advertising. When they start advertising in this way the start a chain reaction. The first company makes the …

…is already the case for Carestel. In this case the promotion will probably be in the form of billboards present at the highway or at the sign of the petrol station. I will also try to establish an agreement with the petrol station for coupons and promotion related items to be placed at the counter to make the customers aware that I am there and to persuade them to visit me and try my products.