The importance of combining both online and offline advertising for online businesses

The internet is a huge business and its constant and significant growth attracts more and more businesses to be online. In 2004, online sales reached $117 billion (www.comscore.com with more than 812 million internet users (www.internetworldstats.com/stats.htm). All these internet users are potential customers and it is essential to exploit such an opportunity. However promotion is crucial, not only to increase traffic. A basic principle is: if people do not know you, they …

…gt;www.leveltendesign.com/kb/articles/blending_online_offline_promotions.php *<Tab/>www.paynetsystems.com/blog/2004/12/offline-advertising-strategies.html *<Tab/>www.successfuloffice.com/dont-forget-about-offline-advertising.htm *<Tab/>www.thinkmetrics.com/comparing-online-and-offline-marketing.php *<Tab/>www.webpronews.com/ebusiness/smallbusiness/wpn-2-20021226OnlinevsOfflineAdvertising.html Book *<Tab/>Wright, R. (2003) The Ultimate Dictionary of Business and Marketing, London, Earlybrave Publications Ltd