The marketing mix for Sony DVD players

The marketing mix is the way that the four parts of a companys marketing policy are combined in order to achieve its objectives. It is also known as the 4 Ps. These are product, price, place and promotion. The way they are combined depends on the type of product and the nature of the competitors. The marketing mix of its competitors will also affect it too. Product Product is about how the product has changed and …

…they are older to get married and have children it means that people have more money to spend so Sony can charge a higher price than they would. Also because there is very low unemployment it means that more people have money to spend on DVD players. As videos are stopping being used so much now people will want to be buying DVD players now so Sony can charge quite a high price for them.