The mass media as an institution

The mass media as an institution has become an essential element in our society, for the mass media helped shape the culture of American society, especially those concerning the values, traditions, and norms of the society. American Journalism began in the late 1700's and slowly fourished throughout it's time. During the Federalist and Republican era newspapers were circulated throughout the elite. This is due to the fact that they were run by either the politically …

…an issue in which they believe or even benefit. The mass media has recently helped proliferate the need of the people to access and know everything and every issue that is of public interest and concern to the society. Because of its influential ability to provide people with information and knowledge that are current and up-to-date, the mass media as a communication institution gradually transformed to be an economic, cultural and politically-influenced institution as well.