The reasons why a person joins a NRM (cult)

The reasons behind the joining of a new religious movement or NRM are often numerous. It is thought by many that new recruits are gullible, idealistic individuals who are fooled by a conniving cult member. While this may be the case some of the time it should also be pointed out that there is this underlying assertion that everyone can be susceptible to these "masters" of trickery. There are many theories as to why one …

…case in some situations the stereotyping and grouping of all NRMs has resulted in a negative view of them all. The two theories discussed the ideas behind push and pull factors that an individual may experience. There is clear assumption that the person is clear in making his or her choices. On a whole society often jumps to conclusions in order to satisfy their own thoughts without fully understanding the motives or beliefs of other.