The strategic alliance of bang and olufsen.

Financial Analysis: From the data that has been provided we see that the company is currently doing poorly in 1990-1991 as its return on investment is -22.5(down by 40.9%), which shows that it cannot even get back even what has been invested. But it is also seen that the company's turnover has been increasing every year, in 1986-1987 it was $1,902.1million and it increased to $2,180.1 million by 1990-1991.The turnover outside Denmark has been fluctuating .…

…potentialities of partnerships. The current successful strategic alliances with firms like Philips will give the firm more confidence to make new business deals in future. Resources, capabilities and core competencies could be transferred from one firm to another. 6. Evaluation and control: Bang & Olufsen are well positioned in the market place & continued growth along with R&D will help them to maintain high efficiency & quality along with market penetration & market share.