The title of this essay is Small business development of Fair Fast food restaurant, which is concerned about how Fair fast food restaurant successfully develop from a small business to a big industry.

Title: Small business development of Fair Fast food restaurant Executive summary This report covers the content that analysis of the Fair fast food restaurant is how to successfully operate and survive in the cutthroat market as a small business starter. Fast food and organized catering is nothing new to Hong Kong. Through SWOT analysis, we may easily find that Fair fast food had 12 years history in Hong Kong fast food industry and it is well-known …

… that are designed around four time segments, and also are priced differently taking into account the eating and spending habits of its customers. Secondly, Mr. Lee determines the target market to increasing "Not cooking" young couples and teenagers and launches the right product at the right timing. Besides that, the management philosophy of Fair fast food restaurant is main reason to access and survive in such a cutthroat market environment. . Word count: 2978