This Essay discusses Coca-Cola's exapnsion into India

<Tab/>In regards to Coca-Cola's expansion to India, I will discuss the following three international marketing issues: Reason for expansion; Mode of Entry; and the elements of the "four P's" that coke used as it expanded into India. As for the reason that Coke expanded into India, it fairly obvious, profit. That is to say, that the main goal the Coca-Cola Company had in mind when they expanded to India was …

…money in its efforts to enter the Indian market. However, considering the fact that the Indian market has more potential for growth in this industry than just about any other country in the world, the investment seems to have been a wise one. Now that most of the bugs have been worked out, the company can focus its energy on increasing profits and market shares more so than gaining a foothold in the country's market.