This essay is a case analysis of consumer satisfaction with regards to travel to New Zealand, and the reasons and rationale surround this.

In past decades consumer satisfaction has not been an intense focus of consumer behaviour research. Once products were purchased, producers adopted an 'out of sight, out of mind' approach to marketing. In the recent post-decision period, a whole new field of consumer behaviour science has opened up investigating such things as consumer decision-making dissonance and product disposal. A keen understanding of consumer satisfaction has become increasingly important as businesses take into consideration such factors as …

…changed to reduce dissonance, improve satisfaction and thus benefit both the consumer and the businesses involved. Works Cited: Antonides, Gerrit & van Raaij, Fred (1998) Consumer Behaviour: A European Perspective. West Sussex, John Wiley & Sons Ltd. van Aalst, Igrid & Daly, Chris (2001) International Satisfaction with their New Zealand Experience: A summary of Satisfaction Studies 1999-2000. [Internet] 5th December. Available from: <http://www.tourisminfo.govt.nz/documents/IV_Satisfaction_report02.pdf> [Accessed December 8th, 2002]