Tinies Childcare Case study

Table of contents 1. Background of Tinies 2. Major and minor problems 3. Environment 4. SWOT Analysis 5. Political economic social and technological issues 6. Suggested solutions Major/minor problems National nanny shortage Dissatisfied franchisee's Poor cash flow Re-location Lack of communication skills Environment Location Industry going through a transition 20 outlets around Britain Company Background 1. Set up 25 years ago 2. UK'S leading chain in childcare 3. Over 20 branches Strengths 1. Reliable franchise name important to parents 2. International recognition in New Zealand 3. Receive 10% of franchise …

…Woman Working in the workplace 2. Parents have more disposable income Social 1. More socially acceptable for Women to work outside the home. Society is faster paced nowadays. Technological 1. Website is a vital source of information for potential customers 2. Practically all business done using e-commerce Suggested Solutions 1. Concentrate on core business till cash flow is sorted out 2.Web cam offer to customers 3.Offer high incentives to encourage more nannies to work for them. 4.Set up in Companies