Toyota's Objectives in Global Automotive Industry

TOYOTA'S OBJECTIVES IN GLOBAL AUTOMOTIVE INDUSTRY ECONOMIC CONTRIBUTIONS The automobile industry is America's largest manufacturing industry with total auto industry and related employment numbering 13.3 million, a new Center for Automotive Research study shows. The majority of those jobs are in supplier and related industries. About 6.6 million jobs are connected to automotive manufacturing and new vehicle sales. This generates more than $240 billion in annual private sector compensation. (Automakers Drive U.S. Economy on Many Different Levels, …

…Motomachi plant in July 2003. In July 2002, the Global Knowledge Center was established within the University of Toyota, the educational facility of Toyota Motor Sales, U.S.A., Inc., to promote the Toyota Way in sales and marketing. At the center, individuals from distributors worldwide are working together to study the world's best marketing practices and to help develop cooperative relationships among distributors. Toyota is also implementing regional training programs, primarily in Europe, Asia, and Africa.