Unilever introduces new corporate brand

Unilever's new mission is to add vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. The mission forms an integral part of Unilever 2010 strategy and the new Unilever brand, building on the traditional strengths of the Unilever name is an expression of that Vitality mission. The new Unilever brand will start to appear on packs from …

…its brands, the idea of vitality and the benefits we bring to consumers and the world we operate in. For example: The Sun is our primary natural resource. All life begins with the sun -- the ultimate symbol of vitality The Heart represents love, care and health -- feeling good The Shirt represents fresh laundry -- looking good A Bird is a symbol of freedom. Relief from daily chores -- getting more out of life