Value Chain Analysis of the bodyshop

Value Chain Analysis Value Chain divides activities within a firm into two broad categories: primary activities and support activities. It highlights the explorations of internal analysis of a chain of business activities and explores the role and contribution of organization's resources corresponding to primary and support activities in a cost-effective way to gain cost advantage (Lynch, 2000). 4.1 Procurement: As for the Procurement in support activities, the Body Shop has developed long-term sustainable trading relationships with key …

…effectively manage and control the regional business and quickly react to changing markets and competition became a great challenge for the Body Shop. In summary, Value Chain Analysis implied that the internal core competencies of the Body Shop is the environmental green approach with regards to ethics and social responsibility, long-term sustainable relationship with suppliers, strong franchise network. And the noticing weakness is difficulties in managing and controlling the regional franchisees and high employee turnover.