Vermont Teddy Bears Case Study: EFAS/IFAS

Vermont Teddy Bears: EAFS/IFAS Introduction Vermont Teddy Bears (VTB from here on) was created by John Sortino in 1981. John had noticed that most of his child's stuffed animals were made in other countries. John had decided to created bears that were of high quality and made in the USA. He sold his wares from a push cart on the streets in Vermont. His business grew with the addition of homesewers. John, by questioning his …

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