Vodafone Australia (situation Analysis).

1.1 Introduction The mobile telecommunications industry in Australia has grown rapidly. The mobile penetration rate as at February 2002 was approximately 62 per cent, which represented more than 12 million mobile customers in Australia (vodafone.com.au 2003). And according to the Australia Telecommunications Industry Reports did by BuddeComm (2003), the services market will increase by 6% this year and a similar growth is predicted for 2004; this resonates the fact that mobile phone services in Australia is highly competitive and stilling growing …

…Bureau of Statistics www.accc.gov.au Australian competition and consumer commission; contains information and regulation of telecommunication industry. Also papers and statements from major industry players www.aca.gov.au Australian Communication Authority www.budde.com.au Australian Telecommunications Industry Reports 2003/2004 www.idc.com.au Australian mobile services market overview and trends www.cit-online.com www.brw.com.au www.barnardos.org.au www.conservationvolunteers.com.au www.hereforlife.org.au www.hollows.org