WILTECH INDIA

Wiltech is a company founded in 1979. Its core business is the shavings products. It started to sell in the India market, which had some competitors as: Malhorta, Contron, Erasmic, and Gillette. Gillette is a potential strong competitor, which Wiltech was worried about its next moves in the market. In 1983, Wiltech was facing some important issues, but its biggest concern was the actual sales with the introduction of a complete line of five products. The actual …

…a clear sale policy with the retailer. It might help Wiltech and might help the retailer. The retailer is a key consumer in the sale process. Wiltech need to choose the best advertising channel, since the radio is the most commom advertising channel, Wiltech can create a creative way to advertise in radio. Wiltech has to choose the right and proper language for each channel and for each area, since many areas speak different languages.