Walmart

Mission: To provide everyday low-prices on their products as well as a customer friendly store environment with a strong emphasis on customer satisfaction. Objectives: To grow at double digit rates for the foreseeable future and propel Wal-Mart's revenues past $500billion by 2010. Current Strategy Porter's Generic Competitive Strategies Competitive Advantage *Wal-Mart was widely seen by consumers by being the lowest priced general merchandise retailer in the market. Prices of its grocery items were 8-27% below other …

…more productive then supermarkets. Threats Pressure to meet analysts' expectations <Tab/>*The consistently strong position which Wal-Mart hold may appear to offer little room for growth, thus looking less than appealing as a growth stock. Competition <Tab/>*The diversity of Wal-Mart store formats also means that they have to compete with different stores that are mostly national or regional chains. Wal-Mart also competes for new store sites.