What Factors Determine The Level Of Advertising In An Industry?

Over the past one hundred years advertising has become an increasingly important aspect of business as the rise of mass media has allowed companies to reach larger audiences through such means as, radio, magazines, television, the internet, as well as other methods. The level of advertising varies from industry to industry due to various factors. One factor that heavily in influences the level of advertising is the type of product being sold, the main difference …

…various reasons, from the type and nature of the product on sale, to the nature of the industry itself and how responsive the consumers in that industry are to price and advertising. And as an ever increasing number of people can be reached through internet and at a lower cost, there will most probably be an ever increasing level of advertising intensity Footnotes: Ferguson (1994), p63 Ferguson (1994) ch.4 P64. Original source: Advertising Association 1993 Clarke (1985) Ch.6 P128