What do we mean by the 'policy process' in the media? How do we ensure effective policy making through the media?

The policy process is a staged system of assessing societal values, through use of "multiple methods of inquiry and argument to produce and transform policy-relevant information that may be utilized in political settings to resolve problems," (Dunn, 1981:11). Policy-making is deeply influenced by the media, which tends to shape societal views. The process of policy-making establishes objectives through conflict resolution; making solutions to policy problems affecting a community. However, policy responses are often poor because of …

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