What is Electronic Commerce?

What is Electronic Commerce? "E-commerce has the potential to unleash enormous savings and business efficiencies, but the practicalities remain elusive. How will e-commerce change the global planning and purchasing of transport and logistics in the supply chain? Logistics has been described as the key enabler for e-business - but how can individual logistics and transport companies ensure that they benefit from, rather than perish in, the e-commerce revolution?" Alan Waller, partner, PRICEWATERHOUSE COOPERS, EMEA. Electronic …

…following rules quite different than those which traditional businesses may follow. E-commerce appears to be exempt from the kinds of constraints that have limited companies historically. An e-commerce environment handled in a proper manner, with the right customisation of products and services, in innovative ways, can lead to win-win situations. The customers can get the right product at the right time and for the right price, companies can set new standards in efficiency and profitability.