What is Mass Customisation? How the Industrial Revolution and Mass Production influenced Mass Customisation and future possibilities of Mass Customisation in business.

1. Introduction It is incontestable that everyone has his unique character; therefore, the consumption market is required to involve some personalized products. As a result, Mass Customisation appears which can satisfy the different customers' demand of products or services and make a price close to that for an ordinary mass produced alternative. Nowadays, Mass Customisation is widely applied in different manufacturing industries. Dell Computer, for instance, uses the BTO systems, which manufactures goods only when there …

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