What is culture? What effect does culture have on the conduct of business? Explain, giving examples.

Table of Contents 1.0 Introduction<Tab/>p. 2 2.0 How can culture be defined<Tab/>p. 2 2.1 Breaking down definition of culture<Tab/>p. 2 2.1.1 The outer layer<Tab/>p. 3 2.1.2 The middle layer<Tab/>p. 3 2.1.3 The core<Tab/>p. 3 3.0 Individualism and Collectivism <Tab/>p. 4 3.1 Individualism<Tab/>p. 4 3.1 Collectivism&…

…lt;Tab/>Trompenaars, F. And Hampden- Turner, C., 2000, Riding the waves of culture, Nicholas Brealey, London. Ø<Tab/>Lusting, M. and Koester, J., 1999, Intercultural competence, Addison Wesley Longman, Inc. New York, Massachusetts, California, England, Ontario, Sydney, Mexico City, Madrid and Amsterdam. . Ø<Tab/>Samovar, A. and Porter, R, 2001, Communication between cultures, Wadsworth, Australia, Canada, Mexico, Spain, United Kingdom and United States.