What value does a focus on the Gold Standards have for The Ritz-Carlton Hotel Company?

The Ritz-Carlton Hotel Company, L.L.C. What value does a focus on the Gold Standards have for The Ritz-Carlton Hotel Company? The Ritz-Carlton Hotel Company aims to succeed in one of the most logistically complex service businesses. Targeting primarily industry executives, meeting and corporate travel planners and affluent travelers, the Atlanta based company manages 25 luxury hotels that pursue the distinction of being the very best in each market. It does so base on the …

…designed to avoid the variability of service delivery traditionally associated with hotels. Uniform processes are well defined and documented at all levels of the company. Key product and service requirements of the company have been translated into the Gold Standards, which every employee is expected to understand and adhere to these standards. Ultimately, over the years, it has proved that this emphasis is on the mark, paying dividends to customers and to Ritz-Carlton itself, too.