Sample Essays & Free Papers For You

A reliable academic resource for high school and college students.
Essay database with free papers will provide you with original and creative ideas.

'Why is it so important for academics and marketing managers to understand the impact of external influences on consumer behaviour?'

Date Submitted: 11/21/2003 22:45:10
Length: 8 pages (2148 words)
Views: 12030

Consumer's need for goods, both products and services, is affected by three factors: memory, internal (individual) differences and external (environmental) influences. All of these features are important to academics and marketing managers as they help to ascertain the customer's need recognition. However, external influences are probably seen to be the most important as it is the easiest and less time-consuming to study. It has also been noted by researchers that internal differences are influence by …

Is this essay helpful? Join now to read this particular paper and access over 480,000 just like it!

Need a unique paper?