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The health care industry has a variety of policies and standards regarding coverages for alternative medicine modalities. From a sociological standpoint, unconventional, alternative, or unorthodox therapies refer to medical practices that are not in conformity with the standards of the medical community. The New England Journal of Medicine defines unconventional therapies, "as medical interventions not taught widely at U.S. medical schools or generally available at U.S. hospitals. Examples include acupuncture, chiropractic, and massage …

…prevent disease and illness through spinal adjustments, and resort to drugs as a secondary option to regaining health, and surgery as a last resort. Society has come to recognize the benefits that alternative medicine provides. Insurance companies are slowly coming to the realization of the efficacy and the health benefits that alternative medicine has to offer. The only way to persuade the insurance companies to provide coverage is for the users to voice their opinions.