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liz claiborne's mission
consistently create new business relationships, one on one relationships. Marketing programs should be created and Electronic Commerce should be embraced; That is, Internet-based clientele. This will allow Claiborne to react quickly to customer demands, reduce costs of supplies and build customer loyalty. It is recommended that Claiborne understand and fulfill the needs of its customers before competitors do. It is recommended that Claiborne invests aggressively in technology; i.e.. Data warehousing and network/systems management.
