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…ll to try to penetrate in undeveloped markets, where its competitors are not established yet (i.e. Chinese market). Bibliography Lamb Hair McDaniel (1998) Marketing. Ed. South Western. Richard Koch (1995) Guide to strategy. Ed Financial Times Pitman Publishing G. Johnson & K. Scholes (1999) Exploring Corporate Strategy. Ed. Financial Times Prentice Hall J.L. Thompson (1997) Exploring Corporate Strategy. PepsiCo Annual Report (1999) http://www.pepsico.com Appendix Appendix I Appendix II Appendix III Appendix IV Appendix V Appendix VI