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rugrats
Date Submitted: 01/16/2003 20:41:55
Length: 9 pages (2512 words)
Views: 34086
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…has made them what they are today. Nickelodeon and Paramount (both trademarks of Viacom) have created mutually beneficial relationships where the financial payoff has been huge and the brand-awareness has been ultimately heightened. The use of various forms of media and strategic ad and product placement to target different publics has turned a TV series for children into a franchise enjoyed by people of all ages. Cross-marketing has been the backbone to the Rugrats success.
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