segmentation targeting and positioning of Mcdonald's for india

Introduction Many multinational fast food chains (MFFC) like McDonald's and KFC are opening outlets in India. A fascinating aspect of these companies is the intricate marketing process they employ to gain a stronghold on the market. The marketing process becomes even more involved due to the behaviour of Indian customer being different from that of the western countries, where these chains have typically been operating. Even with several outlets in various locations in India, the …

…things it did is study very carefully where sprawl was headed. Maybe you have been noticed wherever there's a McDonald's there are likely to be other fast-food chains nearby. Basically the goal was to be always just slightly ahead of it because that was where the real estate would be inexpensive. You could get the inexpensive real estate, put up your McDonald's, and by the time the growth got there you'd have a great location.