soft drink industry

The Soft Drink Industry When there is industry there is competition. The bigger the player, the harder they can play. The big players always try to consume many of the small competitors. When they do this they can expand their market share. A perfect example of this is the soft drink industry; Pepsi and Coke have always been archrivals. They are always trying to gain market share, by absorbing many smaller beverage companies to appeal …

…means more demand is put on producers. This is odd because producers would prefer to sell their products at a high price and produce less when the retail price is lower. Business without competition would not offer the public a fair price, because monopolies would become dominate. If there was only one company than they could set a price and people would not have a choice but to pay that price to buy their product.