stereotyping men and women in mass media

After watching television and flipping though ads and articles in several magazines, the stereotyping of men and women is so apparent but at the same time society is so blind to it. In society parents teach their children gender role at a very early age. Gender role refers to the attitudes, behavior, and activities that are socially defined as appropriate for each sex learned through the socialization process (Lips, 1993). Males are traditionally expected to show …

…people try to ignore television commercials, they make available a set of cognitive stereotypes that are called into play during everyday social interaction. This suggests that television commercials do more than offer people images of selves defined through the consumption of products. In addition, they shape images of others and sustain group boundaries that come to be taken for granted. Feelings of entitlement, subtle forms of prejudice, are reproduced in and through commercial television imagery