A brand evaluation on White Mischief Vodka.

White Mischief Vodka About Vodka: White Mischief is a brand of vodka and hence it is necessary that we know something about vodka before we proceed any further in this report. Vodka has its origins in Russia, but it is being made in Poland for a long time as well. Vodka can be made from anything that contains starch or sugar including potatoes, corn and grapes. The name Vodka is derived from the Russian phrase "…

…as a major consumer segment should be considered seriously. - Consumers in the middle age segment should also be considered seriously. - A product variant such as orange vodka can also be introduced. - An effort must be made to increase exports. Reference: http://delhigovt.nic.in/newdelhi/dept/excise/wine.asp http://www.shawwallace.com/brands.htm http://www.responservice.com/archives/jul2003_issue2/media/markting.htm http://www.askmen.com White Mischief Vodka