A complete PR Campaign for a school

Kelsey Unified School District PR Campaign The purpose of this paper is to identify Kelly Unified School District's (KUSD) public relations (PR) issues and to build a campaign that will demonstrate an interactive school system to the community. The PR campaign will identify the target audience, ethical implications of the issues, a market research plan and discussion of how the public relations campaign will be integrated with marketing functions of the organization. In addition, a …

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