Advertisers' Target Audience

As a child of two baby-boomers parents, I recognize the intended target audience for this advertisement. The visual cues, the choice of words and statements of aspirations all point toward this audience. While targeting the baby-boomers in specific, it casts its net wider to also include those who are parents and financially responsible. To show that this advertisement is dealing with the baby-boomer audience, two different pictures are shown. The picture on the top of …

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