Amazon.com Case study

INTRODUCTION: Amazon.com was founded by Jeff Bezos in July 1994, after the former investment banker left New York for Seattle with the idea of creating an online bookstore. He launched the Web site the following July with the idea of selling books to a mass audience through the Internet. In many ways, Amazon.com is perhaps the company that is most closely tied with the E-Commerce phenomenon. The Seattle, WA based company has grown from …

…page which would redirect users to a targeted homepage written in the target audience's language, featuring the goods they typically buy. Securing this market would add to the loyal customer base which would increase the growth of the company. NOT RECOMMENDED Strategy #16 - Joint Venture (W2, T2) Although seeking to enter a joint venture with e-Bay may eventually be a worthwhile strategy, Amazon initially needs focus its financial resources on improving what they already have.