Aqualiza Quartz Shower

IMBA 2006 Problem Statement Aqualisa launched the most significant shower innovation in recent British history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Now, the company is faced with some key issues about whether to change the channel strategy, promotional strategy, and the …

…Tab/> $4,485,000 Costs <Tab/> $ 538,200<Tab/> $ 1,255,800<Tab/> $1,794,000 Marketing costs @ 6% of sales <Tab/> $ 80,730<Tab/> $ 188,370<Tab/> $ 269,100 Costumer services costs<Tab/> $ 40,365<Tab/> $ 94,185<Tab/> $ 134,550 EBIT for 1st year<Tab/> $ 686,205<Tab/> $ 1,601,145<Tab/> $2,287,350