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Benefit Segmentation
Date Submitted: 10/30/2001 15:22:17
Length: 6 pages (1536 words)
Views: 166866
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…of a questionnaire that could be used to gather information. ------------------------------------------------------------------------ **Bibliography** Bibliography 1. Marketing management and strategy, Peter Doyle 2nd Edition 2. Management research, an introduction, Mark Easterby-Smith, Richard Thorpe, Andy Lowe 3. Essentials of services marketing, K. Douglas Hoffman, John E.G. Bateson 4. Market Segmentation: A Strategic Management Tool, Richard M. Johnson 5. Benefit Segmentation: A Decision Oriented Research Tool, Russell I. Haley 6. W. Pride and O. Ferrell. Marketing: Concepts and Strategies, 4th European Edition. 2001 Houghton Mifflin.
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